About me

Patricia Serra Salgueiro

Creative Direction · Visual Communication · Digital Design

I am a creative driven by concept and narrative.
My work moves between branding, editorial design and digital experiences, always starting from an idea and building a visual world around it.

I am particularly interested in fashion, culture and emotionally driven communication, with projects that combine aesthetics with meaning and strategy.

Whether designing a campaign, an event identity or a digital prototype, I approach each project as a complete universe: concept, visual language and user experience working together.

I am currently studying Advertising and Fashion Communication, developing projects that explore how branding and storytelling shape perception, culture and everyday experiences.

I believe good design are not only about how it looks, but about how it makes you feel and how clearly it communicates an idea.