Conceptual editorial project exploring hypochondria through irony, exaggeration and visual storytelling.
The project uses graphic design and editorial layout to transform everyday health anxieties into an ironic, almost absurd reading experience, questioning how fear and overinformation shape our relationship with the body.
Concept — “Anxiety as Content”
The Book for Hypochondriacs is a conceptual editorial project born from the intention of creating a book that did not yet exist.
Rather than a traditional recipe or self-help book, the project explores hypochondria as a cultural and emotional phenomenon, transforming everyday health anxieties into a structured, ironic and visually driven editorial object.
The book plays with the idea of “recipes” for illness — symptoms, fears and self-diagnosis — presented through exaggeration and visual storytelling, questioning how overinformation and anxiety shape our perception of the body.
Conceived as a physical editorial piece, the project focuses on art direction, visual narrative and layout design, using typography, imagery and structure to translate anxiety into a coherent and provocative reading experience.
PATRICIA SERRA 